This Week – 01.05.14

After a brief stint on Medium, I’m back to my old WordPress Blog.  I didn’t really see the value yet, but I may be back at some point.

I am also making a few plans to change the format of the content of this blog. While I intend to continue posting original content, I’m going to start posting a weekly summary on Sundays of what I read during the week that I found interesting, and I may post a few upcoming events in New York that I’m looking forward to.  If people like this, I’ll start sending it out in a Newsletter.  Mostly, I intend to cover startups, marketing and marketing tech, management and some tech related industry items.  I’ll also have a New York Tech slant as that’s where I mostly operate.  I’d love thoughts and feedback on these moving forward.

On Twitter’s Average Revenue per user – There was a useful post on Quartz that did some quick math to calculate average quarterly revenue average per monthly user, landing on $0.55 in quarterly revenue per monthly active user on Twitter.  I’ve always found this metric to be a bit confusing as it uses quarterly revenue and monthly-active-users, so this helps break the calculation down to a fairly intuitive level. As a comparison, $FB was closer to $1.20.  Link

More On Acquisition Costs vs. Lifetime Value – Saar Gur from Charles River Ventures created a nice presentation on how to think about acquisition costs versus lifetime value. A lot of startups try to tackle growth before revenue, thinking about it as a sequential equation. While that’s tactically correct, it’s strategically a little lazy.  There are always bigger, publicly traded comps that can help you think about LTV, even if you’re pre-revenue. Link

 The U.S. Student Debt Bubble– Peter Thiel submitted his Graph of the Year for 2013,  choosing to highlight the growing student debt burden in this country juxtaposed against the average starting salary for a student fresh out of school.  This is going to come to a head at some point soon and it’s likely to be an ugly resolution.  It’s also a huge opportunity for disruption and innovation. Link

Kevin Rose’s Tiny New Prototype – Kevin Rose, founder of Digg, created a new blogging platform prototype and just put it out into the world to get feedback. Tiny gives a reader a live, obfuscated view of the author while they’re writing.  While Tiny probably needs some more refinement, I think Kevin’s decision to release a prototype to his audience was a really smart way to work on a product, and contrary to the way a lot of first-time entrepreneurs think about the world (fixed pie, hide your ideas).  I’m also a big believer in the space he’s shooting at, making the web more dynamic, richer and more live.   Link

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