And now for something completely different. A few friends have discovered and pointed out a new social media campaign that I think is really well done . We Lost Our Gold features Muppets, New York City, and $10,000 cash.  I’ll be very interested to see the video view metrics on this campaign, as well as  trending topics, buzz, and other performance indicators when this closes out.  In the meantime, I’m really enjoying the creative execution.  Like most simple campaigns, this is simple, the content does the talking and, of course, there’s some type of  incentive for the viewer.  Enjoy.