Monthly Archives: May 2010

Part II: Facebook and Open Graph API

If Facebook continues to collect user preference data from across the web, it’s ability to target you anywhere (as long as you are logged into Facebook) with relevant information on products and services that you will “Like” becomes a fairly simple process. This presents a fairly elegant solution for Facebook, which is struggling (I believe) with the challenge of serving users advertisements when they’re ready to buy. Right now, Facebook serves ads inside Facebook; and users typically aren’t interested in clicking out to make purchases elsewhere on the web (while click-through rates from the stream may be higher, Facebook media historically doesn’t perform this function well). If Facebook starts negotiating for inventory outside of its platform, the game changes significantly

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