Social Traffic Referrals

by Christian Brucculeri

I was reading Fred Wilson’s awesome blog the other day and I was inspired but what he said at the #140 conference:

“social media, led by Facebook and Twitter, will surpass Google in driving traffic to many websites sometime in the next year.”

I believe this will happen as well.   I believe we’re searching a little less than we used to.  Granted, when we want specific information (on a health topic, or for shopping) nothing can stop steamroller that is Google (no, not even you, BING), but when I’m just cruising along through my day,  I want to listen to my friends.

I do believe that Twitter is fast becoming a central traffic driver, as that’s essentially all I use the technology for anymore.  While I do enjoy the occasional status update from a friend, I’m more interested in the content people want to drive me to .  Even as I write these words it scares the crap out of me.  Why do I want to be part of someone’s organic search optimization attempts?  I’m not your sponsored search keyword, PPC victim-  so why do I want to click on your links?  Simple: I asked you if I could.

Every time I see a new Bit.ly link I want to see what’s behind it.  I want to see it because you’re my friend, or I find you interesting, or your a publisher I trust.    I know we might have just met, but I’m ready to click on you to see where you’ll take me,  because I believe you thought about it before you put that link up.  I honsetly trust that you stopped before hitting “update”  and thought “Shit, am i being annoying right now?  No, this is cool…let’s roll”.  This is light-years beyond an auction for a keyword, or a brand name buried in a BS blog entitled something like “getyoursiteoptimizized.net.au”.  So please, send me links in your tweets-  I’m interested…

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2 thoughts on “Social Traffic Referrals

  1. I don’t think they ever will take a meaningful share AS curnertly constructed. I know the e-book bandwagon proponents flip out over this, but, I think we are very close to market saturation as the readers are curnertly constructed.For the technology to dominate, I think there has to be at least one more major breakthrough that makes the choice something that appeals to huge numbers of folks. Don’t think we are anywhere near there yet.

  2. Android is gonna be more popular here sooesnt .I guess we better start having reviews of more of android here particularly reviews answering some questions in the nigerian context 1. Why reviewing let us the actual battery life as per hours of internet connection and video/music playback Trust Phcn..2. Not all networks ve 3.5G everywhere..Is it advisable to use android as a data device with mere edge?Sony ericsson xperia neo for top end and samsung galaxy gio/mini for budget android

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