by Christian Brucculeri

It’s been interesting continuing to work in social media, a term I’m loathe to use when describing what I do. I feel like the term for the job I have is interactive marketing. At the end of the day, the interactions are what counts, its not making media “social” per se. Anyway, more on that later.

I’ve been fascinated with applications lately. When I first heard someone say that applications are the new web, I thought “I guess, but I don’t have an iphone, aso how does that really apply?”

Then I started thinking about the technology I use, and realized that I download more applications than I originally thought: I’ve been adding so many plug-ins to my browser that I no longer feel at home on the net unless I have my Twitter App, my Del.icio.us menu and a few other toys that have changed the way I navigate.

I’ve also been downloading a ton of applications for my Blackberry: Facebook, Google and Google Sync, Twitter, AIM Chat and the NYT apps to start. I’m using an 8700, so I still cant download Pandora, games,or many other interactive applications, but I REALLY want them and I’m starting to feel like a phone upgrade is a necessity just to keep up with what’s coming out.

This is the new web: branded applications that allow me to connect to a stand alone product. Games that take interaction to the next level by connecting me with other players or users, and apps that allow me to access my media, files, contacts and calendars in the cloud.

I used to think of apps as novel items for an iPhone. I now realize the naivite in defining apps so narrowly.