Social Traffic Referrals

by Christian Brucculeri

I was reading Fred Wilson’s awesome blog the other day and I was inspired but what he said at the #140 conference:

“social media, led by Facebook and Twitter, will surpass Google in driving traffic to many websites sometime in the next year.”

I believe this will happen as well.   I believe we’re searching a little less than we used to.  Granted, when we want specific information (on a health topic, or for shopping) nothing can stop steamroller that is Google (no, not even you, BING), but when I’m just cruising along through my day,  I want to listen to my friends.

I do believe that Twitter is fast becoming a central traffic driver, as that’s essentially all I use the technology for anymore.  While I do enjoy the occasional status update from a friend, I’m more interested in the content people want to drive me to .  Even as I write these words it scares the crap out of me.  Why do I want to be part of someone’s organic search optimization attempts?  I’m not your sponsored search keyword, PPC victim-  so why do I want to click on your links?  Simple: I asked you if I could.

Every time I see a new Bit.ly link I want to see what’s behind it.  I want to see it because you’re my friend, or I find you interesting, or your a publisher I trust.    I know we might have just met, but I’m ready to click on you to see where you’ll take me,  because I believe you thought about it before you put that link up.  I honsetly trust that you stopped before hitting “update”  and thought “Shit, am i being annoying right now?  No, this is cool…let’s roll”.  This is light-years beyond an auction for a keyword, or a brand name buried in a BS blog entitled something like “getyoursiteoptimizized.net.au”.  So please, send me links in your tweets-  I’m interested…

Applications Taking Over

by Christian Brucculeri

It’s been interesting continuing to work in social media, a term I’m loathe to use when describing what I do. I feel like the term for the job I have is interactive marketing. At the end of the day, the interactions are what counts, its not making media “social” per se. Anyway, more on that later.

I’ve been fascinated with applications lately. When I first heard someone say that applications are the new web, I thought “I guess, but I don’t have an iphone, aso how does that really apply?”

Then I started thinking about the technology I use, and realized that I download more applications than I originally thought: I’ve been adding so many plug-ins to my browser that I no longer feel at home on the net unless I have my Twitter App, my Del.icio.us menu and a few other toys that have changed the way I navigate.

I’ve also been downloading a ton of applications for my Blackberry: Facebook, Google and Google Sync, Twitter, AIM Chat and the NYT apps to start. I’m using an 8700, so I still cant download Pandora, games,or many other interactive applications, but I REALLY want them and I’m starting to feel like a phone upgrade is a necessity just to keep up with what’s coming out.

This is the new web: branded applications that allow me to connect to a stand alone product. Games that take interaction to the next level by connecting me with other players or users, and apps that allow me to access my media, files, contacts and calendars in the cloud.

I used to think of apps as novel items for an iPhone. I now realize the naivite in defining apps so narrowly.

Head in the Cloud: Google Docs

cloud_streetsby Christian Brucculeri

Recently,  I’ve encountered more and more situations in my personal, professional, and student life where cloud computing has made a seemingly complicated situation much simpler.

Working in groups with traditional email can be extremely complicated.  The idea that we email one another, with parties in “to” and “cc”  fields seems so antiquated.  How does that communication system reflect real life?  It used to make sense because we were doing the best with the technology that we were given-  but cloud computing allows for greater touch points and better interaction.  The most compelling reasons to move to the cloud, in my mind, are data/file storage and communication among parties.

The Beauty of Google Docs

Google Docs has changed the way I think about work collaboration.  Writing a white paper, creating a presentation or doing shared research can be a cumbersome task on a traditional server;  there are so many needless complications:

If I open an excel document and start doing some research that I need other people to contribute to,  I have to email a draft  (with a date or draft ID) or I have to store it on a shared internal server for others to access it.  Okay, fine– done.  But what if two or more of us are working on the same document at the same time (as is often the case)?  Not possible.  One person gets the master document and everyone else opens read-only copies, has to res-ave, then someone needs to compile the various drafts into a new master.

With Google Spreadsheets I can create a file and share it with collaborators (or viewers who cannot edit).  Every time anyone wants to view or edit the document, they just log in and start working.  As a collaborator,  I can see in real-time who is viewing and working on the document.  I can see updates occur in real time.  We can all work on the same file simultaneously and even chat about the work in a chat function.

The real beauty in working this way is that,  when collaborating on a Google Document,  the Document is the center of the conversation.  Emailing back and forth to multiple parties about a document that’s attached or on a server is counter-intuitive to the process.  If the document is the product, it should be the place where everyone meets.

If you haven’t yet, give Google Docs a try.

The distance between zero and one

by Christian Brucculeri

A friend of mine once told me that this distance between zero and one is infinitely greater than the distance between one and two. I completely agree and, in homage to this statement, I am filling this space with my first blog post.

I’ve been holding off publishing anything due to the fact that I couldn’t think of a title for this blog, grab a vanity URL or even find a decent graphic to post in the header- all simple tasks, none of which I’ve been able to achieve. I can chalk it up to any number of reasons: I’m too busy, I’m too busy and of course, I’m way too busy to start a blog.  At the end of the day that’s starting to feel like a pretty lame excuse.

I am hoping that this post will serve as a swift kick to get me started. Hello empty space!!

“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that moment one definitely commits oneself, then Providence moves too.

All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in ones favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way.

Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.

Begin it now.”

GOETHE