Blog Archives

Hustle

I spent yesterday morning at the DreamIt Ventures demo day and had a few takeaways. First, I was reminded that good accelerators are a near-perfect vehicle for early stage companies to get a punch of exposure to investors, and also

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Analytics Won’t Get You To Product Market Fit

In the new world of big data, everyone in the startup community seems obsessed with collecting data and making data-driven decisions. For the most part, this is a healthy obsession. New analytics platforms like KISS, Mixpanel and Localytics are providing

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Posted in Business, Marketing, Media & Technology

Segmentation and CRM

I recently had an experience with customer service at Apple that reminded me of lessons I’ve learned on segmenting customers. My iPhone broke after a few months of use; the home button stopped responding. The last three months in my

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Creative vs. Data: An Autumn Smackdown

Digital marketing strategy is changing the way consumer brands and enterprises have to think about content. ┬áThat’s been true for some time, but there are two main reasons why ‘this time it’s different': Like never before, data on the internet

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Posted in Marketing, Media & Technology

The Noise Before Defeat

The elegant benefit of doing upfront strategy development is that it promotes productivity to effectiveness. To-do lists should be comprised of items that support the strategy, the strategy supports the goal and the goal supports the objective. Assuming that your strategic thinking is sounds, your tactical actions will all increase your effectiveness at reaching your goals.

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Posted in Business

Twitter Ad Networks: Paid-Earned Media

A Friend of mine sent me a link to 140 Proof, an ad network that serves up sponsored ads in Twitter and asked me for my onion on the network. I’m not going to link out to the network, but I would like to talk about my thoughts on these networks.

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Posted in Marketing, Media & Technology

Social Traffic Referrals

by Christian Brucculeri I was reading Fred Wilson’s awesome blog the other day and I was inspired but what he said at the #140 conference: “social media, led by Facebook and Twitter, will surpass Google in driving traffic to many

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Posted in Media & Technology
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